THROX™ is the first of its kind … because it’s the first to come in THREES. (Now you have a SPARE!) Retailers love THROX™ because it offers the consumer added-value and differentiates itself from the same-old same-old. (No ordinary pair compares!) Consumers love it because now when they lose a sock they still have a pair. (Let’s face it, inside every washer and dryer is a Bermuda Triangle!) And, because consumers are getting THREE socks for the price of two, when they buy two THROX™ they wind up with THREE PAIRS … for about HALF the price! (No wonder inventor Edwin Heaven calls THROX™ “A fast solution for a slow economy.”) And the media loves THROX™ because it gives them something else to write about besides terrorists, oil spills and Britney Spears. Also because, ultimately, three-of-a-kind beats a pair every time.