THROX SOCKS ROCKS "THE TODAY SHOW
INVENTOR SOLVES AGE-OLD MYSTERY
OF MISSING SOCKS
Picture this. You've
completed the weekly wash and as you're pairing up socks for the
drawer, you discover one or more have mysteriously disappeared.
Sound familiar? Well, worry no more because
a clever entrepreneur from San Francisco has devised a
creative solution to this irritating phenomenon.
Writer-director Edwin Heaven
is the inventor of THROX, the first socks to come in threes, so when you
lose one you still have a pair. The
Cure For The Missing Sock!
How clever is THROX? Readers'
Digest Magazine in its prestigious "Best In America" issue gave it its "Best
Innovation" award. Its inventor, Edwin Heaven, recently
appeared on CNBC's The Big Idea with Donny Deutsch.
And Brandweek Magazine, the marketing industry's bible,
awarded THROX this year's "Best Solution." Considering that
every washer/dryer has either a sock monster or some kind
of Bermuda Triangle, three-socked THROX is one hell of a solution.
Says THROX inventor, Edwin
Heaven: "If tires come with a spare, why not socks? After all, three
beats a pair every time."
