INVENTOR SOLVES AGE-OLD
MYSTERY
OF MISSING SOCKS
Picture
this. You've completed the weekly wash and as you're pairing
up socks for the drawer, you discover one or more have mysteriously
disappeared. Sound familiar? Well, worry no more
because a clever entrepreneur from San Francisco has devised
a creative solution to this irritating phenomenon.
Writer-director
Edwin Heaven is the inventor of THROX, the first socks
to come in threes, so when you lose one you still have a
pair. The Cure For The Missing Sock!
How clever
is THROX? Readers' Digest Magazine in its prestigious "Best In
America" issue gave it its "Best Innovation" award. Its inventor,
Edwin Heaven, recently appeared on CNBC's The Big Idea with
Donny Deutsch. And Brandweek Magazine, the marketing
industry's bible, awarded THROX this year's "Best Solution."
Considering that every washer/dryer has either a sock monster
or some kind of Bermuda Triangle, three-socked THROX
is one hell of solution.
Says THROX inventor, Edwin Heaven:
"If tires come with a spare, why not socks? After all, three
beats a pair every time."