When THROX inventor Edwin Heaven first burst upon the San Francisco scene, he put his money where his mouth was, so to speak, and took out a slew of outdoor billboards proclaiming: 

He has, since,  written and sold over a dozen screenplays, including the original  “Howard the Duck.” “The Organist,”  a short that he wrote, produced and directed, made the rounds at a number of international film festivals and is considered by some to be a cult comedy classic. ("Two spleens up!” ... HBO’s U.S. Comedy Arts Fest.) Recently, New Harvest, Don Johnson’s production company, optioned Edwin’s screenplay “The Importance of Being RANDY”. He has also written and directed over a hundred TV and radio commercials, winning AAF’s “Best in the West” 17 times. Edwin has also handled a number  of rock bands, including The Nuns and The Tubes. His poster art is chronicled in various design books and rock anthologies. (His controversial poster for Sperm Whale won Rolling Stone’s “Poster of the Year” award.) In addition, he co-authored (with the late Steve Silver) "Beach Blanket Babylon’s ‘Makin Whoopee!’", one of San Francisco's longest-running musical/comedy extravaganzas, and has written and produced comedy for the likes of Jonathan Winters and Rich Little. Other proud accomplishments:  Edwin named the San Francisco Giants’ mascot LOU SEAL and is the father of movie actress Audrey Heaven.